In "Starting A Blog Business-The First Steps" we discussed the beginning steps of starting a Blog for fun and profit. We have covered the areas of research, choosing a topic, domain name and hosting. If you have completed these steps and settled on your domain name and hosting company, you will probably be installing WordPress on your site. The following discussion will be based on the assumption that you have WordPress installed on your site.
WordPress has a theme that installs with it. You may well be happy with this theme and use it. However, you have the option of searching for a different theme, both free and purchased, that you may feel fits your style better. You simply upload and activate it.
Once your site is installed you will need to download and install the plug-ins you will want to use. Go to WordPress.org and register. It's free. There you will find a selection of over 22,000 free plug-ins available for you to download. You can sort by popularity etc. Choose carefully. An initial suggested selection would be:
Maxblogpress Ping Optimizer
Platinum SEO Pack
Google Sitemap Generator
Cbnet Ping Optimizer
You are able to read about and download the plug-ins at the WordPress site.
Now it is time to start writing your articles and/or posts. Make the content of these posts fresh and of value to the viewer.
It has been shown that you should start with a minimum of one or two initial posts and add a new post at least once or twice per week. Frequent Blogging will help improve your search engine ranking and help bring visitors. After all bringing visitors to your site is the point.
You don't have to write a thousand words every time you post, simply write how you feel or what you know at the time. Most posts run approximately a 250 to 500 word count. If your subject is technical, you should include such things as tips, techniques and the latest news on your subject.
Do some research and find a couple of forums that pertain to the topic of your Blog. Join the forums and post frequent comments. Make sure these comments are useful and helpful to the forum readers. If you are truly helpful, the readers will slowly start coming to your site and following your Blog. The quantity of followers on your Blog provides the amount of potential for your revenue.
Monetizing Your Blog
Your reason for starting a Blog business is to generate income. You should begin this process after Blogging for 3 to 4 weeks. Making money is accomplished through several means. Marketing e-Books, instructional videos and other downloadable products will generate income by using banners and text ads if the material is applicable to your Blog.
However, one of the most prevalent means is the use of AdSense. This is a very simple method to implement. Simply Google for the keyword AdSense and sign up for an account. You will then generate a code to be inserted into your site.
You can insert the ads through the use of widgets or even better use a free plug-in named WP-Insert. This plug-in gives you much greater control over ad placement. A simple word of caution here, do not overwhelm your Blog by displaying too many ads.
Starting A Blog Business Conclusion:
Blogging for business can be fun, lucrative and informative to others. It can also be frustrating if not operated correctly. In this series we have discussed such topics as research, domain naming, hosting, monetizing and day-to-day operations. In the next article in this series we will discuss SEO optimization of pages, posts and your site in general terms.
At this point I would urge those of you interested to do your due diligence, get your creative juices following and get busy starting your Blog business.
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